Keynote speaker


Iryna is a strategic marketing and client relations advisor with over 18 years of experience in B2B service industries. With a diverse background spanning national auto-racing championships management, publishing, marketing services at Ogilvy Public Relations, and entrepreneurship in the creative sector, Iryna has honed her skills in a variety sectors, including IT, FMCG, IoT, Software & Tech, Media, FMCG, and Telecommunications.

As an accomplished advisor, prolific networker, and Forbes.com columnist, she is not only dedicated to achieving results but also to nurturing the careers of those they work with. With a prestigious Global SABRE Award for the best PR Campaigns in the world, Iryna is passionate about establishing outcome-based relationships with clients, employees, and stakeholders, all while navigating the challenges of today's ever-changing business landscape.

She is also a part of an innovative team at the National medical museum. Her job is to help with the general idea of an implementation to create the first educational hub for children and families. Furthermore, Iryna is deeply committed to promoting culture and artistic expression, as exemplified by their involvement in the "Seeds of Culture" ART project for UNESCO. This initiative champions the creative work of young artists from conflict regions, aligning with UNESCO's core values of peace promotion and cultural diversity.

Why Iryna Manukovska?

Her background is years of service relations based b2b and b2с business with expertise in automotive, entertainment, advertising, PR, CSR, GR, technology, and software development. Iryna offers concrete tools and strategic insights that contribute to the development of your business. Her mission goes beyond mere discussions of success; she`s dedicated to delivering practical solutions that yield tangible results.

As a strategic marketing and client relations advisor she`s focused on effective solutions able to beat the black swans of today.  Building a system on top of the relations with clients, employees, and any stakeholders is what she`s focusing on.

With a track record of managed enterprise accounts with more than $1 million in annual revenue and helped companies grow existing customer sales by 22% over the first year, Iryna is poised to bring unparalleled value to your business and contribute to its growth and transformation.

  • Zhanna Parkhomenko, Kyivstar

    I'd work with Iryna as a client while she was on the agency side. Iryna proved herself as an effective team player, resultive problem solver and strong communication professional. She was one of the first digital communication specialists in Ukraine, when this segment just started to develop. Iryna is always goal oriented, systematic and hard working. I can recommend Iryna both as a professional and as a nice person.

Iryna is a regular speaker at

KEY SPEAKING TOPICS

  • Multi-industry service relations expertise

Key focus of her work lies in building and nurturing client relationships. She employs effective strategies for client retention and satisfaction, ensuring that businesses not only acquire clients but also retain them over the long term. Furthermore, she emphasizes the strategic leverage of account management as a powerful tool for fostering business growth. Through these efforts, Iryna contributes to the establishment of robust and enduring relationships that drive client satisfaction and overall business success.

  • Digital transformation and customer relations

Adapting your business model is a crucial step in ensuring long-term success. This involves identifying and capitalizing on new opportunities that may arise. In the current terms, businesses benefit greatly from advisors like Iryna, who can provide strategic insights on integrating digital tools to enhance customer experiences. 

By embracing these strategies, companies can position themselves for not only short-term success but also long-term resilience in an environment that is continually shaped by technological advancements and evolving customer preferences.

  • Strategic crisis management 

In today's dynamic business landscape, effective crisis management is paramount for maintaining positive client and customer relationships. Developing proactive plans to swiftly and adeptly address potential challenges ensures the mitigation of negative impacts on these critical connections. This involves a strategic approach that anticipates potential crises, formulates response strategies, and, most importantly, prioritizes transparent communication to reassure clients and customers during tumultuous times.

  • Development & Improvement of Client Relations System & Procedures Inside the Organization

In today's competitive business landscape, building and maintaining strong client relationships is paramount. Iryna excels in helping organizations develop and refine their client relations systems and procedures. With a wealth of experience in b2b and b2с business, she offers insightful strategies and actionable insights to enhance client satisfaction and retention.

  • Development & Improvement of Account Management System & Procedures Inside the Organization

Effective account management is the cornerstone of sustainable business growth. Iryna, a renowned expert in account management, delves deep into the intricacies of developing and improving account management systems and procedures. Having a background business with expertise in automotive, entertainment, advertising, PR, CSR, GR, technology and software development, she helped organizations maximize client value, streamline processes, and drive revenue growth.

Unlock the full potential of your business events with Iryna Manukovska. With a focus on Return on Investment (ROI), she offers actionable strategies for enhancing the effectiveness of road shows and business conferences. Discover proven methods to attract, engage, and convert prospects, ultimately driving higher ROI from your events.