I'm Iryna - an innovation enthusiast who loves cracking tough business puzzles and turning them into workable solutions.

Think of me as your innovation architect. I've spent years figuring out how to make complex things simple, especially when it comes to helping businesses grow and adapt.

Whether it's creating frameworks that cut decision time from 9 months to 3, or building bridges between tech folks and business teams, I get a kick out of making innovation practical and doable.

“Love the early spark of innovation but get bogged down in execution? Let’s design a strategy that keeps that creative energy flowing while making sure things actually happen. We’ll create a flexible blueprint that adapts as you learn and grow.”
— Early-Stage Strategy Design
“Got a bold idea but unsure how to test it quickly? I’ll help you build a practical framework to validate your innovation without getting stuck in analysis paralysis. We’ll create a custom roadmap that turns your vision into testable chunks, so you can move forward with confidence”
— Innovation Architecture & Framework Design

Iryna Manukovska

I'm Iryna - a seasoned innovation leader with a knack for making complex things click. Started my journey as a System Analyst and got my Degree with honour from the leading Ukrainian tech University with Applied Math as my major. Launching an official drag-racing championship in Eastern Europe followed, as well as a PR & communication career at one of the leading marketing agencies in the globe -Ogilvy. I’ve launched one of Ukraine's first digital agencies and won a Sabre Award along the way (proud moment - we pioneered virtual currency in marketing when everyone thought we were crazy!).

After growing the digital practice at Ogilvy, I took a fun detour into interior design, making sophisticated spaces accessible without breaking the bank. Then life threw in an amazing chapter - had my two little "unicorns" and dove back into business with fresh eyes.

These days, I'm all about helping companies make their bold ideas work. Built frameworks that cut decision time from 9 months to 3 launched a corporate university that got sales and tech folks speaking the same language and helped businesses boost their value through smart innovation strategies.

When I'm not crafting frameworks or speaking at tech conferences, you'll find me hiking with my kids, contributing to Forbes Council, or mentoring the next generation of entrepreneurs through various USAID and EU programs.

Based in Cyprus, working globally, and always up for a good chat about turning "what ifs" into "here's how!"

[P.S. Ask me about that framework that turned 9-month decisions into 3-month wins - sometimes the best innovations come from challenging the "that's how it's always been done" mindset!]

Want to explore working together? Drop me a line at iryna@manukovska.com or find me on LinkedIn

  • Zhanna Parkhomenko

    Consultant on Reputation Management, PR and Corporate Affairs. Life and business coach, WABC, ICF Member

    I'd work with Iryna as client while she was on agency side. Iryna proved herself as an effective team player, resultive problem solver and strong communication professional. She was one of the first digital communication specialists in Ukraine, when this segment just started to develop. Iryna always goal oriented, systematic and hard working. I can recommend Iryna both as professional and as a nice person.

  • Victor Kmita

    CEO of XME.digital, Volunteer at 4UA2Win

    Iryna has joined our team in 2019. Starting to collaborate with her was one of the best decisions I've made. She is very responsive, innovative and can always find the way to resolve the issues. Iryna empowers both creativity and analytic skills. She is very supportive manager and always invest in people first.

  • Maksim Verenich

    Head of Learning and Development, CPTM, PSM

    I would like to highly recommend Irina as a trainer and express my sincere gratitude for the training she conducted for our company's Account Managers. Collaborating with Irina was an absolute pleasure from the outset. She provided a comprehensive program outline, made the training materials introduction in video format, and demonstrated flexibility by accommodating changes to the program as needed during the training process. Her work consistently adhered to the established timelines, showcasing a high level of accountability.

    If you are seeking an experienced and reliable trainer, Irina is the ideal choice. Her expertise and dedication truly stand out.

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